HighlandsEmporium.com understands that your trust is our most important asset. We take the protection and proper use of your personal information seriously and are committed to protecting your personal information in our possession. In order to preserve your trust, we want you to understand what personally identifiable or personal information we may collect from you when you visit our website, how we use such information, and the choices you have regarding our use of this information.
In this policy, the words "we", "our", and "us" refer to HighlandsEmporium (www.HighlandsEmporium.com) and the phrases "personally identifiable information" or "personal information" mean any information by which you can be identified or contacted, such as your name, address, e-mail address, telephone number, etc.
Categories of Personally Identifiable Information We Collect
We collect personally identifiable information, as defined above, from you when you register on our website, request a catalog, place an order with us, subscribe to HighlandsEmporium.com E-mail Updates (our e-mail newsletter), through communications with you. We may also collect personal information about you from other third parties, such as demographic firms, to make our future marketing efforts more efficient.
How We Use Your Information
We use your personal information that we collect to conduct our business and to provide you with the best possible products and services. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from HighlandsEmporium. We may also, in certain instances, disclose your personally identifiable information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of HighlandsEmporium or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe it is required by law.
Cookies and Web Beacons
A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.
When you visit our website, we may use both a session and a persistent cookie. This cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your email address. Your email address is only saved in your cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
HighlandsEmporium will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent.
If we become aware that an individual is under the age of 13 and has submitted any information to HighlandsEmporium for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us using this website. To guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only HighlandsEmporium is able to decode your information. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.
To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts as well.
This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website. Effective Date: This policy was last updated on 8/01/08.